Konzum to Sponsor Croatia's Euro 2008 Team

Konzum, a Croatian supermarket chain, will be the official sponsor for the Croatia Euro Cup Team. Here is the youtube video of the commercial that is currently on air on Croatia:



For the 2006 World, the national team's official sponsor was Karlovacko, a Croatian beer company that was recently purchased by Heineken (thank God Heineken didn't change anything about beer!). As part of their advertising campaign, they released a series of commercials in which they featured a fan of each team that was in the group with Croatia (Brazil, Australia, and Japan). In each commercial, the fan had to do their bad impression of a popular Croatian song while in a bar in order to have a bottle of Karlovacko handed over to them. In these commercials, they also remind people to watch the match against that particular team advertise and a concert that would take place after the match. Here are the youtube videos of the commercials that aired:

Japanese fan sings Croatian National Anthem (not to mention horribly)


Brazilian fan singing a fairly new song by Croatian band Prlajavo Kazaliste (the guy is actually pretty close on this one but he's overdoing it)


Australian sings an older and a popular song popular during the war also performed by Prlajavo Kazaliste. The name of the song is Hrvatska Ruza--Croatian Rose (my favorite Croatian song of all time and he absolutely kills it).


As you can see from these commercials, every commercial has the words "Svi smo mi Hrvati" ("We are all Croats). This is supposed to be a sign of friendship as the four national teams plays group stage of the 2006 World Cup.

Here are two more commercials with all three of them chanting.

In this first one, they are in the same bar chanting "Mi Hrvati" (We are Croats)--a popular chant in Croatian soccer.


In this last commercial, the three are chanting "Idemo dalje!" (the equivalent of "forza Italia!"). This chant became very popular when the Croatians had the very first World Cup run in 1998 leading to third place.


Although the World Cup ad campaign is much more creative, I really like the one for Konzum for Euro 2008. It shows more patriotism and fan involvement.